project name/ sesia showroom
status/ completed
location/ bangkok, thailand
years/ 2019-2020
type/ interior/ retail
area/ 300 sq.m.
design team/ Phuttipan Aswakool, Chotiros Techamongklapiwat, Thanakrit Navanugraha
project info/
ASWA has designed a new showroom for Sesia, a Thai-furniture brand, inside the shopping mall in the center of Bangkok. The concept of an interior facade inspired by the iconic bookshelf from its brand applied along the whole length of the showroom tends to grab people’s attention from far away. The impressive technical detail of the bookshelf facade allows the pedestrian to touch and understand the product's beauty. In contrast, the facade's view from the interior space works as a backdrop to offer a blur effect to the traffic outside pedestrians. It allows customers to focus on their products inside the showroom.
Another essential element of the showroom is curved-rail curtains that separate the space and work well with the interior facade to create a living-like home space. These off-white semi-transparent curtains allow its staff and customers to reform an exhibition space by themselves. It is a gallery of passion for design and craftsmanship and intends to exhibit arts by projection mapping in the future on the curtains’ surface as a canvas like a gallery space.
The showroom office was raised from the showroom around 50 centimeters, together with a semi-formal business meeting area with the island for a material showcase for customers to review, where the studio decided to provide a clear view towards the entrance.
The material compatibility of this showroom is wood, polished concrete, steel, and off-white curtain as the materials’ truth to magnify the furniture inside the gallery. This project is a translation of the brand identity into an architectural language to identify brand identity repeatedly.